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The Scratch website was much smaller before the release of Scratch 2.0. Back then, the community was smaller, so there was no need to create a website as big as the current one.
The early Scratch Website was much smaller, as it housed a smaller community. Example differences are that the Front page contained far fewer rows, the forums were smaller, and pages were fairly different.
When Scratch was first announced to the public they started with a small blog. After a while, for the picked testers, they opened a page on the blog where Scratch projects could be shown and played by the public. Once Scratch was released to the public, hundreds of Scratchers starting making projects and posted them to the Scratch blog. The Scratch Team then decided to extend the blog into a full website so everyone could post their projects and give feedback to one another. When Scratch was first made it did not have a website as developed as the current one. It was just a single web page introducing Scratch and giving some links to "Scratch Cards" and "Tutorials". Over time, the creators of Scratch created a community as they saw that one could be effectively created. The beta version of the Scratch Website can be found here.
The structure of the website has changed over time. New features such as Scratch Design Studios were introduced, along with entirely new areas such as the Text-based Games Forum. There has been renovation as well; such as an entire change to the Front Page (also allowing a row specifically for curators) or forum changes (archiving, creation).
In May 2013, the entire Scratch website was updated to Scratch 2.0. The site underwent many changes, including a new project editor online with many new features, such as procedures and cloning; an updated look; new features on the site, such as Explore, My Stuff, and Related Projects; an updated Front Page; and fresh forums (the old ones were archived).